However, not all businesses can join the LSA club—Google keeps this program limited to certain industries and regions. For example, LSAs are open to fields like home services, legal professionals, and real estate, but not every category of business qualifies. Google’s approval process includes background checks, license verification, and insurance proof where applicable. So, while LSAs can be a goldmine for qualified leads, not every business can participate.
For eligible businesses, though, LSAs are a marketing powerhouse. They don’t just drive calls—they build confidence. When customers see that Google has pre-vetted your business, they’re far more likely to reach out. Combine LSAs with a strong online presence (like an optimized Google Business Profile and solid reviews), and your local visibility skyrockets. It’s like getting a digital billboard right at the top of the search results—except you only pay when someone actually walks in the door (or calls your phone).
